Vintage Revlon

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Vintage 2 Rouge 1 Pill Holder Elizabeth Arden Revlon Alaska
$8.50
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VINTAGE REVLON RHINESTONE STERLING SILVER 925 GOLD GP LIPSTICK CASE HOLDER 598
$26.00
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vintage Revlon Jontue large NIB new cologne spray perfume 3 oz
$55.00
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Vintage Revlon Intimate Perfume Bottle France 2 tall EMPTY
$4.99
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Vintage Revlon Wild Lemon Body Powder 8 oz SEALED RARE
$42.49
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Vintage Revlon Clear Red H 51 Gold Toned 15 Compact W R Design
$4.00
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REVLON Vintage PINK Rouge Blush Gold METAL compact w Mirror Makeup estate sale
$149.95
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VINTAGE REVLON THAT MAN 2 PC SET COLOGNE AFTERSHAVE RARE BRAND NEW
$75.00
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Vintage Revlon Jeweled Lipstick Trio
$14.99
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VINTAGE REVLON COLORKINS LIPSTICKS SLICKERS W ORIG BOX RARE
$24.99
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CHARLIE BY REVLON COLOGNE SPLASH 8 Oz VINTAGE COLLECTIBLE HTF
$39.88
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Vintage Revlon Compact
$9.00
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Vintage Vanity Tools LaCross Tweezers Revlon Nail Clipper File Revlon 2256
$3.99
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VINTAGE REVLON GOLD TONE MAKEUP COMPACT WITH MIRROR
$12.00
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Vintage Revlon Manicure + Comb Mirror Set Gold Leather Case Made In Austria
$9.99
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Vintage Revlon Intimate 2 Oz Concentrated Cologne Spray
$6.99
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Revlon Vintage Nail polish set Original Box 1940s
$185.00
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Vintage Revlon Ultima Powder Compact Sales Sample In Box
$17.99
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2 VINTAGE ANTIQUE NAIL FILE CLIPPERS REVLON 2121 AND GEIDER NOVELTY CO 1913 JUL
$4.01
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VINTAGE REVLON INTIMATE FILIGREE CASED PERFUME BOTTLE
$4.00
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Vintage Gold Brass Lipsticks Revlon Coty Mini Enamel
$0.99
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Vintage Revlon SCOUNDREL Pure Perfume 1 3oz Dab on
$25.00
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Vintage Revlon UNFORGETTABLE Pure Perfume Parfum 4oz Spray in Pouch
$32.50
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Vintage Revlon Powder Polish 1950s
$13.99
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2 VINTAGE REVLON TRES PETITE LOVE PAT FLORAL GOLD MIRRORED COMPACTS CREAMY IVORY
$19.99
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VINTAGE REVLON PERFUME FRAGRANCE BOUTIQUE 4 SPRAY BOTTLE w BOX 5 16 OZ
$39.99
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Vintage Revlon Gold Tone 1 1 2 Dia Round Mirrored Compact With Contents
$8.95
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Vintage Aquamarine Bath Powder 40 Oz By Revlon
$29.99
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Vtg Revlon Jontue Cologne 25 Fluid Ounce 80 FULL made in USA Splash Bottle
$18.99
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VINTAGE REVLON INTIMATE SOLID PERFUME NECKLACE COMPACT OYSTER SHELL
$20.00
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VINTAGE LOT OF 3 DE RAUCH REVLON AND CHERAMY
$10.99
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VINTAGE MAX FACTOR LIPSTICK CASE MADE IN ENGLAND REVLON LIPSTICK TUBE INSIDE
$2.99
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Lot 8 Vintage Powder Rouge Pill Compacts Military Wings Hawaii Revlon++
$19.99
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VINTAGE REVLON BRASS RHINESTONE COMPACT
$9.99
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Vtg 50s Revlon Love Pat Shiny Goldtone Leaf Mirrored Powder Compact w Puff
$11.99
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Vintage Revlon Goldtone Rouge Vanity Case Compact
$9.99
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Vintage Revlon Love Pat Light Makeup Compact Blue and White Angel Cameo
$9.99
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Vintage REVLON Brass MIRRORED Compact Refillable Cream Beige LOVE PAT FacePowder
$14.99
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VINTAGE SIGNED REVLON NEW YORK BLUE STONE ALL OVER DOTS GOLD TONE POWDER COMPACT
$7.99
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Vintage Revlon ENJOLI Pure Perfume 25oz Close to full
$49.50
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Revlon TouchGlow Translucent Face Powder1 2 oz 8W7 0160 Vtg New Flaws Light
$9.99
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vintage Cutex oily Polish Remover + Revlon Cuticle Remover 1 4 to 1 2 full
$3.99
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VTG FILIGREE REVLON EMPTY PERFUME BOTTLE INTIMATE CHERUB STAND HOLDER VANITY
$18.55
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Vintage Perfume Cologne Lot Cochran CIE 40oz Revlon JONTUE
$14.00
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LOT 2 VINTAGE REVLON RHINESTONES LIPSTICK TUBES HOLDERS CASES
$12.00
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Vintage Revlon Touch Glow Shaded Face Powder Box
$9.99
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Vintage Revlon Gold Compact Mirror With Love Pat Rachel Face Powder
$3.00
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VINTAGE REVLON BEAUTICIAN TREATMENT KIT MOON DROPS MORE
$35.00
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VTG REVLON AQUAMARINE EAU DE TOILETTE SPRAY MIST 4 OZ ORIGINAL BOX
$135.00
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VTG REVLON INTIMATE EAU DE TOILETTE SPRAY MIST 4 OZ ORIGINAL BOX
$135.00
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Vintage Beautiful 1960s VAN CLEEF ARPELS Compact New Unused Orig Box REVLON
$8.90
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Vintage Refill Lot of 9 Revlon Mascara Not Tested
$22.99
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VINTAGE REVLON LOVE PAT POWDER METAL COMPACT W MIRROR
$14.50
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Vintage Love Pat Gold Case Revlon A53 Cream Beige
$5.00
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Vintage Revlon Compact High Relief Art Nouveau Style Woman Cameo Top
$7.99
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Vintage Revlon Lip Stick Holder 579
$8.50
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VINTAGE REVLON NAIL CLIPPERS MADE IN W GERMANY
$20.00
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Vintage Revlon Lanolite Lipstick Compact Holder 1940s 1950s Cherub
$12.99
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VTG REVLON MOON DROPS PRESSED POWDER GOLD TONE COMPACT NEVER USED
$5.95
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Ornate Vintage Revlon Goldtone Faux Ruby Stone Perfume Locket Pendant Necklace
$26.99
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Revlon Gold Vintage Lipstick Refillable Tube Pocket Mirror andCream Tin Art Deco
$20.00
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Vintage Revlon Gold Tone White Compact Love Pat LA PARISIENNE Make Up Mirror
$22.21
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Vintage Goldtone Revlon Compact w Mirror
$9.99
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VINTAGE MINI 2 Metal Bullet Sahaped LIPSTICK Tubes REVLON WITH Red CASE Holder
$9.99
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Vintage Revlon Rachel powder compact rare blue Love Pat clasp compact make up
$59.00
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Vintage Revlon Aquamarine Mist Splash Bottle Perfume
$75.00
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Vtg Revlon Moon Drops Perfume Plus Body Powder Green Clam Case On
$99.99
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Vintage Rouge Compacts Revlon Elmo
$8.99
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Vintage Revlon Unforgettable 04 oz Eau De Cologne Spray No Box 80 Full MF
$9.99
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Vintage Jontue by Revlon Miniature Glass Perfume Mini Bottle
$9.00
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Vtg 70s REVLON David Webb Moon Drops RAJAHS Elephant Solid Perfume Pendant
$29.99
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Vintage Aquamarine Powder Pom Pom By Revlon New W Tag
$19.99
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Vintage Revlon Gold Tone Black Compact Love Pat Make Up Powder Mirror
$7.00
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VTG REVLON INC NY USA LOVE PAT RACHEL GOLD TORTOISE SHELL BLUSH MIRROR COMPACT
$9.99
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Vintage Revlon Perfume XIA XIANG 2pc Lot 16oz Powdersilk Cologne
$53.55
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Vintage Revlon ENJOLI MIDNIGHT Perfume Spray
$26.55
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Vintage Revlon XIA XIANG Cologne Fragrance Purse Spray Partial 11ml
$9.99
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Vintage Revlon UNFORGETTABLE Soft Cologne Fragrance Purse Spray Partial 118ml
$9.99
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Vintage Charlie Cologne 30 FL OZ by Revlon 1970s NIB
$299.95
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Vintage Compacts 2 Gold Toned Metal Makeup Case Never Used Revlon USA
$23.00
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Vintage Revlon SCOUNDREL Pure Perfume Flacon 2oz Full
$26.77
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Vintage Touch N Glow REVLON Gold Compact
$15.00
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Rare Vintage Revlon INTIMATE Pure Parfum Perfume 1 4 Fl Oz Size Half Full
$29.50
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VINTAGE 1960s REVLON INTIMATE WHIPPED CREAM PERFUME GOLD FILIGREE VANITY JAR
$14.99
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Vintage Revlon

EARLY NINETIES VINTAGE PERFORMANCE ASHLEY ICON LETICIA REVLON VENUS REVLON EUGENE MILAN AND MORE!!!

Entrepreneurs Beware: Brands Are Dying!

It seems strange that a brand consultant such as myself would tell everyone that brands are dying, but I genuinely believe that we are in the middle of a significant cultural change. The brands that miss these changes and don't adapt accordingly may not be around in a few years. It's that serious. Get a coffee and a biscuit and read this carefully. It could just be the catalyst that encourages you to relate to your customers in a totally different way.

Brands Make Us Scared

The essence of successful branding is based upon fear. All the advertising, inspirational slogans and celebrity campaigns are all designed to make us feel like something is lacking in our life. We are not quite the person that we'd really like to be because we don't have that particular product and it's that fear of inadequacy that drives many of our buying decisions. Of course you can go to TopShop and buy a handbag that look's like a Birkin, but you'll never be like Kate Moss if you don't go to Hermès and buy the genuine £6000 version.

I remember chatting to a designer from Ralph Lauren when I was doing some work on Savile Row and during a particularly dull show in London Fashion Week I asked why they went to such great lengths to showcase £20,000 dresses. In my ignorance I couldn't understand why they would go to all that trouble when you never see anyone wearing such flamboyant creations in real life. In retrospect, the answer was obvious. They didn't expect to sell more than half a dozen dresses, but what they did expect to happen was that the 'halo effect' would come into play.

In order words, most people can't afford Ralph Lauren wardrobes, but they can afford a piece of the brand in the form of a perfume. That's where the money is. The halo effect is basically the process of organically promoting part of your brand, by showcasing something else that is so aspirational that it is out of reach to most of us. Ford used to promote £200,000 Aston Martins. B&W sell £20,000 speakers. Remy Martin promote bottles of £20,000 Black Pearl Louis XIII brandy in order to sell more of the £50 Remy VSOP. Brands know that we want to be admired and respected by our peers, so they give us countless opportunities to satisfy our fear of inadequacy, by offering us cheaper products with the same logo on them.

The Best Brands Guarantee Dis-Satisfaction

Great brands are built on dissatisfaction. After all, if you were satisfied with your Revlon makeup or your Nike sneakers or your iPad, why would you buy another one? Satisfied means done, finished, I don't need any more. In fact, most great commercial (and non-profit, and political) brands create a cycle of purchase based on ever-greater dissatisfaction with what we've got.

I have an unhealthy amount of vintage trainers. I have an iPhone 3GS which I love, but it already feels old because all my friends are flaunting iPhones 4's. There's nothing wrong with my 3GS. I just feel that I'm being left behind. Am I ever going to use 'face time' on an iPhone 4 to video chat with my friends? Probably not. But do I still want one? You betcha. I think it's probably fair to say that your most unhappy customers are often your greatest source of learning. "Stop trying to make me unhappy!!!"

In the midst of last year's heavy recession, Steve Jobs said,

"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products In front of our customers, they would continue to open their wallets".

Brands Are Worn Out

Michael Eisner of Disney has called the word brand "overused, sterile and unimaginative" and he's right. When the brand manual grows bigger, heavier each year, you know you're in trouble. When I was initially asked to do some work for Reebok with my illustrator friend James Walker, we were really excited about being involved with such an iconic brand and letting rip with our creative juices.

Sadly, our excitement soon wore off when we saw the length of the brand guidelines. We knew it wasn't gong to be anywhere near as much fun as we thought, as the job became like a very boring jigsaw, just piecing all the various design components together. Looking back it doesn't surprise me that Reebok, who once competed head on with Nike and Adidas, are now an also-ran as a sports brand.

Brands Are No Longer Mysterious

There is now much more of an anti-brand sentimentality as a result of various consumer movements and books like Naomi Klein's infamous "No Logo". When I was growing up in the late 80's it was all about the label on your shirt. If you wore Sergio Taccini, Fila, Ellesse, Kappa or Cerutti you were the man, but when my (cool) friend Alan Steeple flaunted his logo-less rugby shirt, I began to notice the cultural shift, that it was becoming cool to notwear a logo.

"Companies are about their logos like guys are about their... you know. They love talking about them. They love to look at them. They want you to look at them. They think the bigger they are, the more effective they are. And they try to sneak looks at other guy's logos when they can. But as any woman will tell you, nobody cares!" Luke Sulivan

There is more consumer awareness now and more people understand how brands work. More importantly, people understand how brands are supposed to work on them!

Brands Can't Understand The New Breed Of Consumer

Consumer buying habits underwent a huge transformation in the 1960's with the arrival of TV and the big advertising agencies promoting brands such as Proctor & Gamble, Ford and Kellogg's, but until a few years ago not much had really changed. But then along came the internet and everything changed - from the way we connect with each other to the way we are entertained. Unfortunately, most brands haven't changed in line with technology, thinking that a shiny website or multiple social media accounts will do the trick. It won't.

The new customer is better informed, more critical, less loyal and harder to read. The white suburban housewife who for decades seemed to buy all the soap powder no longer exists. She has been joined by a new population of multi-generational, multi-ethnic, multi-national consumers.

Brands Hate Good Old-Fashioned Competition

The more designer brands and private labels we invent, the less we notice them as individuals. Most people are aware that we see over 4000 advertising messages a day, but on the average 45 minute supermarket shopping trip, you see over 45,000 brand names. How on earth are you ever going to get recognised as a new brand in that kind of market place? When I worked with Unilever, we estimated that in such a tough marketplace, you had on average 1.4 seconds to capture someone's attention and make them pick your product off the shelf (instead of their usual choice of brand). If you are not number one or two, forget it.

More Brands Doesn't Make It Any Easier

The greater the number of brands, the thinner the resources promoting them. Microsoft has 64 different sub-brands and they struggle to evenly allocate their $10billion marketing budget to each of them effectively. Compare that to Apple who spend the same amount but focus all their marketing efforts at just their core brand, and you can soon see exactly why Apple have overtaken Microsoft in the visibility stakes.

Brands Think Science Has The Answer

Most of the books on branding that I've read and the may brand workshops I've been to, all talk about the science of branding. The definitions, the charts, the diagrams and the SWOT analysis. All that stuff is important, but formulas have no imagination or empathy. The best brands tell stories and use emotion to communicate their messages, but there isn't a formula that can deal with human emotion.

I recently worked with a very big FMCG food brand who's advertising ideas were based upon analysis, demographics and Neilson ratings. They actually promoted accountants into brand management. No wonder they couldn't understand why their campaigns weren't working. Brands need to tell stories that make us feel something. Instead they were drowning in a sea of numbers, while some new start-up was working out of a bedroom somewhere, well on its way to stealing some of their market share.

Brands Have Become Dull

The story of brands has gone from daring and inspirational to one of caution and risk-aversion. Once the darling of the bold and the brave, brands are relying on the accumulation of past experiences rather than the potential of future ones. Headstones are replacing stepping-stones! If the antics of a middle-aged jumper wearing Richard Branson cause a riot (and they do), how bland and boring does that mean everyone else has become.

The Moral Of The Story...?
So what is the moral of my story (if any?)... Don't be another me-too brand. Don't do things the same way that you've always done them. If your advertising isn't working, or you are unsure what is showing results, stop it immediately. Get out there and start connecting with your customers. And that doesn't just mean joining Twitter and having a Facebok fan page. The answer isn't "social media". If you think about it, allmedia is social. It's just about connecting with your customers. Saying "hello" to people. Calling them. Everyday. Visiting them (in person). I'm convinced that many of your customers are just dying for you to start a conversation with them. They want to tell you exactly what they want and why they want it.

Make a list of five customers you can call now...

[Right now!!!]

Brand Consultant, Blogger, Ex-Giraffe Keeper, Digital Curator and Author of Sex, Brands & Rock'n'Roll. I have been a brand consultant for over 12 years working with brands such as MTV, Marmite, Nike, Reebok and LVMH. I am passionate about inspiring people to build brands that matter and make a difference.

EVERYTHING regarding branding is about emotion. Loving people. Telling (great) stories. And caring. A LOT. Hopefully my articles will help to inspire you to look at brands differently and maybe even challenge you to bring more love and emotion into the way you do business.

About the Author

Brand Consultant, Blogger, Ex-Giraffe Keeper, Digital Curator and Author of Sex, Brands & Rock'n'Roll. I have been a brand consultant for over 12 years working with brands such as MTV, Marmite, Nike, Reebok and LVMH. I am passionate about inspiring people to build brands that matter and make a difference. Find out more about me at http://www.jeremywaite.co.uk or read my blog at http://jeremywaite.wordpress.com

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Vintage Revlon

Frequently Asked Questions...

a while back this old lady past away cross from my moms house..they were selling all her things.?

most of the items were very expensive like her home decor.i bought a few things that didnt cost much at all i probably spent like 10 dollars including this revlon lipstick.i liked it because it looked vintage well it is.so my question is how much do you think its is worth..i did some searching and it only tells me its from the 1950 and 1960's. http://www.worthpoint.com/worthopedia/vintage-rhinestone-lipstick-holder-97354143
the link doesnt work sorry.


Answer:

It worked for me and it looks pretty fancy and expesive